Search engines are very widely used by individuals that own or use tablets, smartphones or computers. Internet marketing and search engine optimization are essential the success of a business website.
Search engine optimization, or SEO, is what makes a website appear earlier and more often in search engine results. SEO increases organic rankings of a website because content quality and visibility are improved. Three quarters of search engine users click only on organic links and avoid paid advertisements. Organic results are those that appear because they are related to search terms used.
Online sales and retail is increasing in popularity. In 2011, ecommerce, or online sales, topped 200 billion dollars.
More than half, about 64 percent, of smartphone owners shop using their mobile device. Having an online retail site optimized for mobile access is important for the success of an online retail store.
Thirty nine percent of online retail and service customers come from search engines results. This is significant amount when you are considering online marketing.
Search engine optimization and online retail marketing are becoming the ways to be successful on the internet.