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Search engines are very widely used by individuals that own or use tablets, smartphones or computers. Internet marketing and search engine optimization are essential the success of a business website.

Search engine optimization, or SEO, is what makes a website appear earlier and more often in search engine results. SEO increases organic rankings of a website because content quality and visibility are improved. Three quarters of search engine users click only on organic links and avoid paid advertisements. Organic results are those that appear because they are related to search terms used.

Online sales and retail is increasing in popularity. In 2011, ecommerce, or online sales, topped 200 billion dollars.

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