When it comes to being a better marketer, everyone gets caught up with the latest and greatest SEO strategies nowadays. Yes, these are important, but the three tenets of successful brand marketing still remain the same (they are just done a little bit differently today).
The following are the three most effective (and easiest) brand marketing strategies to boost your company identity … and guess what, all you need is a little creativity, content generation, and social media.
- Modesty is for the Birds!
- Make it Interesting … and Mobile Friendly!
Paid advertisements on social media websites are important. So important, in fact, that 20 percent of Facebook users claim to have purchased a product or service after seeing an ad, comment, or like from a friend. As such, the number of companies who integrate social media into their business plan has jumped 83 percent in only two years. If you need help getting started, do not hesitate to ask a brand marketing agency or brandconsulting pro!
Any franchise consultant or franchise marketing guru will tell any small business owner this: Do not be shy, and start promoting the heck out of your business by tweeting, updating, and linking to really cool (and relevant) stuff! If you are a small business owner, chances are you serve as the primary marketer, so get started!
Each time you place your company name in front of the eyes of consumers, you better be sure you are giving them something they find interesting. In addition, 90 percent of smartphone users check their email and surf the internet from their mobile devices, so make your content and brand marketing efforts mobile optimized. Mobile marketing is so important, in fact, because the number of mobile users is increasing exponentially (up from 97.3 million in 2011 to nearly 114 million in 2012).
Are you a small business owner who swears by strategies I have not mentioned? If so, please share your thoughts below!