Most small businesses are on board with the importance of social media. In fact, as many as 80% already use some form of social media marketing. There is little reason not to. After all, at least 65% of adult internet users are involved with at least one social networking platform. Still, many small businesses who do utilize social media are not doing so effectively. More than half of all small business owners admit to needing help improving their social media marketing skills, and one in eight don’t measure the revenue impact from social media. While social media is one of the best local internet marketing solutions available, it’s r

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