In a world driven by connection, people spend there days constantly surfing the web, whether it be because they are looking for something specific, or simply because they ran out of stuff to look at on their social media pages. Many people use social media purely for keeping in contact with old friends, staying updated with other peoples lives, etc. But some other people enjoy using social media as a form of researching products and services.
Although companies put heavy focus on their social media marketing, gaining new customers through this method is not always easy. Studies have shown that less than a quarter of customers find companies social media pages useful, when it comes to finding out information about new products and services. This is why there is such a rise in other marketing methods like search