With the rise of internet marketing, many businesses have jumped on the bandwagon, eager to take advantage of the new technology to gain more customers. However, in this mad dash to adopt internet marketing techniques, many may have missed the true importance of things like search engine optimization and local search advertising. For example, despite the fact that email marketing is a great internet advertising strategy for driving conversions, 70 percent of small business owners spend three hours per week at most on it. In an effort to convey the true importance and benefits of internet marketing strategies like email marketing, local search advertising, and SEO, here is some information about online marketing to make sure you get the most out of your internet marketing techniques.