Internet marketing for small business

With the rise of internet marketing, many businesses have jumped on the bandwagon, eager to take advantage of the new technology to gain more customers. However, in this mad dash to adopt internet marketing techniques, many may have missed the true importance of things like search engine optimization and local search advertising. For example, despite the fact that email marketing is a great internet advertising strategy for driving conversions, 70 percent of small business owners spend three hours per week at most on it. In an effort to convey the true importance and benefits of internet marketing strategies like email marketing, local search advertising, and SEO, here is some information about online marketing to make sure you get the most out of your internet marketing techniques.

Digital and online marketing is increasing exponentially in popularity. In fact, last year saw 24 percent of overall marketing budgets spent on digital/online marketing. But before your business can start taking advantage of the benefits offered by internet marketing, you must first understand the basics.

One of the most important aspects of any internet marketing campaign is search engine optimization or SEO. A local search engine optimization company will work to get your website seen by as many people as possible. This is accomplished by making sure your website is at the top of the search engine rankings. Given that most people never venture past the first page of search results, it is vital that your website be as high in the rankings as possible. And if your business is one that depends heavily on local business, local search advertising is absolutely vital. Local search advertising will help make sure that anybody that uses keywords to search for a local business sees your website first.

Local search advertising companies can ensure you a high search engine ranking through a variety of techniques, but one that sees a lot of success is blogging. A local SEO company can create high quality content for you that will link back to your website, thus increasing your search engine ranking. The more links that lead back to your site, the higher your ranking.

Even though local seo services can create this content to link back to your website, it is also important for your business to have its own company blog. Blogging is one of the best things a company can do to drive traffic to its website. Around 57 percent of businesses report having acquired a customer through their company blog.

Another major part of local search advertising is social media. Most businesses recognize this, and around 90 percent of them do some form of social media marketing. However, only one out of eight end up measuring the direct revenue impact that social media has. And social media isn’t going anywhere anytime soon. With the rise of social media sites like Instagram and Pinterest, visual expression of a company’s brand is becoming increasingly important as well. Helpful info also found here: