When you consider how 93 percent of online experiences begin with a search engine, you can understand how effective SEO (search engine optimization) strategies can be. The problem is that three quarters of search users never scroll past the first page or results, meaning that they only see a minuscule portion of their search results. It also means that if your site’s not within the top 10, it gets ignored by the majority of users.

So how do you make search engines work for you? Simple. With the aforementioned SEO strategies. There are two dominant ways to do this, which are to boost organic results or to use PPC campaigns. However, the former is a better solution to the latter, according to Danny Goodwin, a writer at SearchEngineWatch.com. Goodwin found that “users overwhelmingly click on organic result