Businesses today are well aware that gaining exposure is the only chance that they have at succeeding. Even if a business is very good at the service that it provides and renowned by the customers that it has, it will still not do well if not enough people know about it. Gaining exposure is quite challenging for the businesses of today because seemingly, there is an abundance of businesses available for any type of good or service that can be sought. When people have plenty of options of businesses to choose from, there will inevitably be some that are left behind due to a lack of being known. Online marketing has proven to be one of the most effective ways for businesses to become known in recent years. To boost their overall web presence and see an increase in site traffic and new leads, businesses c