If you own a small business are asking questions such as “How do I get customers?,” “How do you market a business?” or “How do you use social media?” you may want to consider these small business help tips.

First of all, effective branding is essential. It may be the most important small business help tip. Branding involves establishing your product as unique, recognizable, and distinct. The practice has existed actually for centuries; for example, as early as 1266, English law compelled bakers to place a specific symbol on each product they sold. However, the modern concept of “branding” can be traced back to a 1931 memo drafted by a Proctor and Gamble advertising manager named Neil McElroy. Ultimately, effective branding will help your business to get more sales.

Effective marketing is also a crucial small business help tip. You need to understand how to market your business and this includes online marketing. Today consumers are increasingly utilizing the internet to find the products and services that they need online. In order to run a successful business you need to develop an online presence. You will need a high quality, professional website and a presence on social media sites. You may also want to look into SEO, or search engine optimization services. If you’re wondering how to advertise your business online you may want to consult a professional.

Lastly, executive coaching is another small business help tip you may want to consider. Executive coaching is implemented for several reasons, including helping execs achieve higher potential, enhancing team effectiveness, guiding career decisions within the organization, and addressing behaviors that can derail an individual or team.